Celebrating failure

Disclosure: As well as Managing Partner of jbsh LLP (the business behind this blog) I also work part time for the University of the West of England on the Knowledge West project managing their QuickMark® service.]

Pedestrian stop lights on Gibralter runwayToday was an important day for jbsh, I gave our first unsuccessful pitch. Obviously in writing research grant applications and funding proposals, I’ve had unsuccessful submissions and I’ve talked a couple of clients out of engaging me in favour of more appropriate (and cheaper or free) options.

What was different today was that I really felt that this was a great business that I could add value to.

With most funding applications you don’t get great feedback on why you’re unsuccessful. When the negative email came through there was an invitation to explore why we weren’t proceeding with the plan as discussed.

The discussion brought an important point home, you need to constantly evaluate every message across every medium to make sure it’s effective and conveying what you think it is. I’ve been working on building the QuickMark service, taking on new Researchers and more clients. I’m actively seeking ways to grow and build the service as a sustainable offering outside the funding that has provided stability so far. In doing this I’ve significantly refined the proposition, carefully positioning the service between the core activities that the Universities offer and those that are provided by commercial market research organisations.

Unfortunately, I hadn’t spent quite so much time on this blog evaluating what message I wanted it to convey. Originally it was a place to share thoughts, talk about events I’d attended and give jbsh LLP a presence on the web. This has all be augmented by LinkedIn, Facebook, MyBlogLog, Twitter, etc. Since that launch (almost exactly a year ago) the message that this blog is being used to convey has changed. Sam is using it to promote, explain and disseminate her research, and I was using it to build confidence with potential clients to trust their businesses to my advice and guidance. This last bit hasn’t worked, because I haven’t developed the blog, I’ve just used it to a different purpose (one it wasn’t designed for).

The other messages are still important, so we won’t undergo a complete redesign, but there will be some changes. Most critically I’ll be putting more references to existing jbsh clients and stories from businesses I’ve helped in the past.

It’s not survival of the fittest, it’s survival of the most adaptable and appropriate to the environment.

[Note on the photo: I grew up in Gibraltar and have fond memories of walking across the runway to catch planes to ‘exotic’ locations like Southend where my Grandad lived. My first thought was say something about stopping and re-evaluating, hence the flickr search for stop signs. Searches for failure weren’t as nice so I’m sticking with the image.]

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