We put a submission in but were unsuccessful so well done to everyone.
There’s an interesting mix of ideas. Personally I can’t wait to see what HMC and Aardman come up with on Ani-mates. Harmonize sounds like a hyped-up Treasure Hunt or Challenge Annika and I’m sure that Power-to-the-People has been done several times before including the chap that lets you control his Christmas lights in aid of Celiac, amongst others. I like the idea of Happy Packages, so long as it doesn’t degenerate into Facebook poking everywhere, all the time; but then maybe that’s what makes most people most happy most of the time… 🙂
I’m not quite sure what Swarm and Happy Town are out to achieve but I’m sure it’ll be interesting. Full list on the Media Sandbox site.
More news to follow, plus each project has it’s own project blog / journal to watch.