New Perspectives – Is the Leaning Tower of Pisa always inclined?

Recently I posted about an area of research I am interested in and mentioned that we were going to Pisa to present the results at the European Health Psychology Society Annual Conference. I jokingly asked if Psychology could help the leaning tower and we concluded that the research I was offering up for scrutiny probably wouldn’t. However the […]

Social Media – Recommend something

Recommend: to present as worthy of confidence, acceptance, use, etc.; commend; mention favorably This is possibly the hardest stage and the one that most often introduces cognitive dissonance. You spend the time establishing rapport, building your understanding, demonstrating your understanding and expertise, at some point you need to recommend a solution. Obviously you want to […]

Social Media – Demonstrate your skillz

Demonstrate: to make evident or establish by arguments or reasoning; to describe, explain, or illustrate by examples, specimens, experiments Now is the time to join the conversation. Relate to your audience, demonstrate that you understand their world and needs. Demonstrate that you are an authentic person not just a marketing drone. This is where a […]

Social Media – establishing Rapport

Rapport: relation; connection, esp. harmonious or sympathetic relation This is ostensibly the easy bit of social media; the ‘friending’ act is usually straight forward and simple and isn’t the whole point of “social media” to be, well social? As is often the case the answer is “Yes, but… I think that the difference is between […]

Social Media; what is it good for?

Specifically, how can we build business value using social media in all its forms. Lots of smart folk have been discussing the business models (esp Alan Patrick, Seth Godin, Fred Wilson, and Sean Park) and the use of social media (esp danah boyd, Chris Brogan, Tara Hunt, and our own Nigel Legg), you could even check […]