Jul 15

Supersonic cafe

[Disclosure: I was attending last night's Science Cafe in my role as Manager of Science City Bristol.]

At last night’s Science Cafe, a broad group of Bristolians heard about CFD, Pitch drips, carbon footprint of cows, and road spray from lorries; all from a talk about a 1,000mph rocket car!

Pitch drop experiment on Wikipedia

Pitch drop experiment on Wikipedia

Computational Fluid Dynamics is the particular research discipline of Dr Clare Wood and Dr Ben Evans from Cardiff University. Clare began with a basic introduction to CFD, some of the history of the Navier-Stokes equations and the other uses they get put to. This was where the Pitch Drop came in; an experiment started in 1930 to measure the viscosity of pitch (which looks like a solid), there have been 8 drips of pitch since then as it very slowly flows into the catching beaker. Unfortunately, no one has ever witnessed a pitch-drip, there was a technical hiccup with the video feed [requires Windows Media Player] on the last drop (28 November, 2000). Clare also talked about ‘proper’ science and using CFD to model blood flow in hearts and the bio-medical applications.

Ben then picked up the topic and began talking about the pressure waves that develop as you move from sub-sonic through to super-sonic. A major challenge is the incredible pressure that will occur around the rear wheels as the third shock wave develops. This is potentially so strong it could physically lift the back-end of the car into the air, obviously a bad thing at 1,000mph!

There’s a limit to what can be done with the mini-winglets that are being used to trim the car aerodynamically, so Ben and the CFD team are leading the engineering design changes to the rear suspension & underside to try and reduce these pressure waves to make the car safe to drive. There was some more about the research development of new CFD algorithms and the promo-video (embedded at the end of this post).

After a short break, the Q&A began. The first question was about the environmental impact of a 1,000mph rocket car with follow up comments about the 19th Century’ness of a fast car. Although this wasn’t Ben’s area of specific expertise its obviously something that comes up fairly regularly. An environmental economist (or something like that) has looked at the car, the project and worked out their carbon footprint for the whole 4 year project. Apparently it comes to around 4 cows farting for a year; now I’d never entered the term “cow fart” into Google before this morning (who would) but it seems quite a research topic, even the Telegraph are reporting it!

As to the choice of a rocket car (rather than a green car); this had been intended from the outset to be an engineering adventure. The car & the 1,000mpt target are almost incidental, the primary aim is to get children (and the young at heart) excited about science & engineering and thinking about careers in the sciences. Rockets are still exciting to young kids!

The topics moved around and one that came up was the legacy of the project, what will we have after the final run (other than a very expensive museum exhibit)? Ben explained that much of the research involved in the CFD modelling is directly transferable. The example he used was how spray is formed at the back of lorries in the rain. One of the challenges of Bloodhound is the generation of a dust spray from the wheels and shock wave, and modelling how this mix of air & particles grows and affects the car. The same physics are (they think) involved in road spray from lorries, but no one has developed a good model of how spray forms and moves around the lorry. When you drive into this spray, in overtaking for example, it can be a real safety hazard, by modelling this and proposing different designs for the lorries, they might be able to reduce this spray and improve road safety.

There were tons of other questions (about an hour’s worth), it was a really great evening. Thanks to John and At-Bristol for hosting and to Bob Foster for his Science Cafe website where I found out about the event from Bob’s Calendar.

Mar 31

What’s the best way to promote your product?

Red Arrows over London - Uploaded on June 22, 2006 by mundocuadro

Red Arrows over London - Uploaded on June 22, 2006 by mundocuadro

Show people!

<This is a joint post with Craig Hellen from BexMedia.>

People are visual, we like to see stuff. Long thesis and manifestos are great for explaining in great detail the nuance and subtly of your plan, but first to have to get people to read that stuff. Everyone’s time is precious so you need to make a fast, powerful case to spend some of that time on your idea.

You’ve got a fantastic idea and want to tell the world about it!

All communication is ultimately all about the message. Before you even pick up a camera there are three key things to think about:

  1. the audience
  2. the story
  3. the storyteller

Audience
In writing these articles, the first thing I considered was the audience, you. You may be interested in making pots of cash. You probably don’t have pots of cash to start with.

Hello my name is... Uploaded on September 22, 2006 by rick

Hello my name is... Uploaded on September 22, 2006 by rick

But who are you trying to reach? Are you after the Chief Executive of a global business, Angel investor, a respected academic at University, local government worker, an individual consumer or activist, other people like you? All these audiences will have different requirements and expectations in how to be approached with a great idea. They’ll get their news from different sources and in different forms. Unless you’re only interested in people like you seeing your message, really think about who the audience is.

You might want to try developing persona’s and testing your message against them. Make up an example of your target audience. Give them a name and a back story. How old are they, where do they live, where do they work, did they go to university (which one), do they have a family, what car do they drive, what TV/Radio/Newspapers do they consume? The more detail you can generate the better. If you have time, make up a couple persona and try your story out on all of them.

In setting up OpenCoffee Bristol, I wanted entrepreneurs and the professionals that support them to get together once a fortnight to discuss business development and ideas around building an entrepreneurial ecosystem in Bristol. I researched what type of entrepreneurs started up in Bristol and what they were in to. I spoke to as many professionals as I could to learn about them and what they were in to. Before I launched I knew my audience and was able to communicate effectively to them, as evidenced by the successful launch with support from Starbucks and local PR companies and good attendance.

Story

Super starters - Uploaded on March 16, 2006 by Ranger Gord

Super starters - Uploaded on March 16, 2006 by Ranger Gord

Again, working backwards; what do you want people to do after watching your video? Do you want people to sign up to a service, buy a product, forward the video to their friends / work colleagues, change their behaviour, have a good laugh and move on to the next thing in their day?

Are you a business, charity, volunteer organisation or individual? Are you trying to show how easy it is to use your product / service? Are you explaining how your idea will change the world? What story are you trying to get across?

Whatever you’re trying to do, link each feature to a benefit. We have this feature so you get this benefit. Itty Biz has a great post on this.

If you’re doing a product demo then create a typical journey through your product and explain the features at each stage, along with the benefit to the customer.

A side note on humour; if you can pull it off then use carefully and be mindful of your audience. If you’re not a natural comedian then don’t even try to be funny, just stick to a simple narrative with clear feature-benefit links.

Storyteller
Not everyone is a natural story teller. That’s OK. It’s usually considered a good thing if you can be the outward face of your idea / enterprise and its certainly cheaper than paying an actor! Other good people to tell your story are the people you’re helping, or selling to. Personal perspectives work really well in getting a message across, which is why charities always show an individual and give them a name (even if it’s a dog or cat).

The storyteller doesn’t have to be on screen, narrators can be very powerful. The story teller doesn’t even have to speak, they can reveal the narrative through their actions and images. Remember though that you’re trying to get a message across in a short and compact way, not create avant-garde conceptual art. Large companies with huge budgets can afford to run messages that make no sense for months and then ‘reveal’ the secret product/service that they were talking about; you probably can’t wait that long.

Putting it all together

The end experience should be consistent throughout. If your audience is small businesses, then your message should appeal to small businesses and be presented by someone that a small business owner would be happy to listen to or look at. If your audience is disaffected youth then your story should be in a style they’ll be used to and presented by someone that looks like them.

Here’s an example from IBM. The audience is clear: big business, middle America, white middle-class middle-aged guy. Although this is on YouTube the ads were run on cable TV (I saw it on CNBC), between business news, where their audience would be watching. The story is simple: we’re IBM and if you adopt our technology you’ll save lots of money, and the environment. The story teller is credible, she’s a smart dressed woman that doesn’t look too out of place.

A very different approach is from CommonCraft. The audience is everyone that’s not an uber-geek but geeky enough to be using YouTube and thinking about Twitter. The story is really clear, a very simple way to build real-time informal networks means you can stay in touch with friends, family, work colleagues, anyone without having to do lots of work. The story teller is a narrator but uses plain clear English and cut out paper drawings rather than flashy 3D animation since they’re targeting people that might be wary of technology.

All rules are made to be broken, but you need to know the rules before you break them otherwise you’ll probably end up with a mess that no one will be interested in.

Here’s the classic rule breaker from Apple back in 1984.

Nov 27

A real Live Guy

Dan Such bags a netbook

Dan Such bags a netbook

A variation of igFest‘s Moosehunt came to Bristol yesterday in the form of Vodafone’s LiveGuy, his mission (which it looks like he accepted with eagerness):

I’m travelling from the north to the south of Britain, laying down clues to my whereabouts. Your mission is to find me – and maybe even bag yourself a netbook. You’ve got two ways to win. Either Find LiveGuy in person or Find LiveGuy online.

<plug>All with the help of a very cool looking Dell Inspiron Mini 9 netbook connected to the Vodafone network and with a GPS chip giving location updates (delayed slightly for the purposes of giving LiveGuy a fighting chance).</plug>

Sam Machin catches up with LiveGuy

Sam Machin catches up with LiveGuy

Through the wonders of social media, Mike Coulter met with with LiveGuy at the start of his journey in Edinburgh. It was his blog & twitter stream that alerted me to the project. Mike then dm’d me to see if I wanted help drum up some interest around Bristol.

A few txt messsages, phone calls and emails led to an early morning rendevouz at a top secret location before the day’s excitment around Bristol. As well as bringing Liveguy and his support team (Alastair) up to speed with some of what’s going on around Bristol in the creative use of mobile & locative technology we also had a really good discussion over the future of such technologies and what you can achieve with them.

Obviously the creative and pervasive media projects going on around the Pervasive Media Studio were of interest along with the robotics research between the Universities, but what struck me was the genuine interest around communities, engagement and ways in which technology, and the service providers, can help facilitate that engagement.

Bristol has as checkered a history at public engagement as any other city but in recent years a number of really good initiatives have shown what can be achieved. The flagship is probably the Knowle West Media Centre with a huge and expanding range of community programmes covering pretty much all aspects of digital media. These are so good they’re now running a social enterprise with clients including blue chips and local community companies. They’ve also engaged in a number of innovative mobile and locative technology projects exploring the ways in which civic engagement can be facilitated by technology.

Tom Dowding also spotted LiveGuy

Tom Dowding also spotted LiveGuy

We also talked about the Connecting Bristol project which came out of the Digital Challenge. This is another area where creative use of technology is being applied to wide civic challenges. Under the wing of the City Council, but operating independently out of the eOffice on Wine St, Stephen Hilton and Kevin O’Malley are part of 10 city collaboration. As well as news about the DC10 grouping of cities, Kevin regularly posts about other initiatives and news that is of interest for those at the intersection between technology and civic change (environment, education, planning, transport, are just some recent topics).

With that it was nearly time for LiveGuy to fire up twitter and hit the streets of Bristol, and for me to head off also. I’m staying in touch with Alastair so watch this space for more announcements.

Congratulations to Dan Such, Sam Machin, Tom Dowing and the online winner, Ruth Bailey.

Disclosure: Although I knew where Liveguy was starting his day in Bristol, I didn’t know the itinerary and chose not to take part in the Find Live Guy challenge. There is no business relationship between jbsh LLP, Vodafone or the agency behind LiveGuy.

Update 1: the picture links to Picassa didn’t seem to work – so I’ve copied the images to jbsh.co.uk and linked to them here.

Aug 20

Dorkbot Bristol

Handle with Care, its an Amstrad

Handle with Care, it's an Amstrad

Last night we gathered at the Pervasive Media Studio for the second in the Dorkbot Show’n'Tell series. Sam Downie gave us an introduction to life casting and some of the technologies he’s been using in his internet radio and video casting shows. There was also a large swag bag from the last MacWorld that Sam was trying to get rid of generously giving away.

John Honniball then stepped up and showed some of his near inexhaustible range of old junk that too many of us recognised from our early brushes with technology. Whereas we used and abused these artefacts, John has accumulated, restored and demonstrates them. But not the Amstrad in the picture; thanks to Sir Alan Sugar’s engineering/business acumen, the plastic has degraded to the point that it has to be handled with latex gloves to prevent getting decomposed Amstrad all over your hands. Nasty.

We also had an introduction to SWiM from Tom Holder. Since a large portion of the audience were involved in web development, there was a ton of interest. Some great questions about authentication and the quality assurance for the apps store that they’re planning rounded out a great evening. Thanks to Sam & his Eye-Fi card for the photo and to Rachel for organising. More Dorkbot photos on Flickr soon I’m sure.

May 02

Open Coffee launch details

Starbucks

I mentioned earlier on Twitter that I was hoping to confirm some additional support for Open Coffee, well Starbucks are getting behind us and offering free coffee, free muffins and free WiFi to attendees of Open Coffee at 9am Tuesday, 6 May.

We’ll be downstairs at the Starbucks on Park Street (map).

Kick off will be from 9am but some folks will be there before and you’re obviously welcome to stay as long as you like. Rosie (the interim Store Manager) has offered free coffee until 11am.

Hopefully this will be a long term partnership for digital companies in Bristol. The next 3 Open Coffee meetings are already scheduled in for 20 May, 3 June and 17 June.

All the details are on the Upcoming group, I’ll be talking about them here and on Twitter, Facebook and anywhere else that folks will be checking out. I’m also hoping to get notes put in BEN event announcements, Creative Technology Network, Bristol Media, Business Link, etc. The purpose is to give those companies (or start-ups) that are building growth businesses in digital software, services or media have an additional physical network to augment their online networks and wider business support services.

See you there!