Bleedin’ vs Leading edge

For the last few days I’ve been playing a new game on my phone. Nothing exciting there really, games have been on phones since Snake (Sam was a master on her old Nokia 6110). The game itself isn’t that original either, basically it’s capture the flag. So why the title?

Several years ago I was the Business Manager for an education technology charity in Bristol called Futurelab. One of their flagship projects, completed before I joined, was very much touted as an example of leading edge technology in learning situations.

Savanah involved teams of school kids, running around their playing field pretending to be lions on the African Savanah. They had to capture territory, attack other animals for food, and so forth. All this was achieved with HP PDA’s, GPS units in rucksack, and a not inconsiderable army of tech support from HP Labs in Bristol who camped out in the school to manage the field trial! An amazing idea, but even if the legal challenges over copyright and who actually owned the idea could have been sorted out – it was a looong way from being implementable, let along a profitable proposition back in late-2002. This was bleeding edge, proof-of-concept stuff.

Flash forward 10 years, and I’m running (ok, mostly walking) around Bristol city centre as part of a team, trying to capture territory, attacking the other team’s bases, collecting energy, and so forth. Location by GPS (check), real time updates (check), massively complex backstory (check, no I’ve not paid much attention to it, but then I’m not sure the kids playing Savanah really paid that much attention to the accompanying natural history lesson). So far, so 2002.

However, this is on my fairly  standard Android smart phone. I don’t have a rucksack with batteries & ancillary equipment; and the game is being played on a global level, has real time chat with team mates, a funky Alternate Reality Map overlay, and is freely available (though its closed Beta at the moment).

Screen shot from Google Play

Welcome to 2012, welcome to Ingress!

But hang on – if it’s free, where’s the business model? Well Niantic Labs are part of Google, so just as the game is being played on a global level, so the business model is part of a larger strategy.

Players are uploading photos of real world places trying to get them nominated as ‘portals’, giving Google masses of additional data to crunch into a 3D view of the world at street level. Most of the teams have set up local groups within one of the two global factions dictated by the game; and most of these are on G+. I’ve not used G+ so much since, well, ever.

Of course we’re also sending our locations back to the big G (under coded ID’s, but since you use your Google ID to get a game ID it’s a 1-2-1 look up), so Google has more info on where the popular places are (most of the portals are in city centres). Plus it knows we like AR games, mobile devices, etc, so I expect to see a shift in ads being served to me shortly. It’ll be interesting to see if the different factions report seeing different ads! 🙂

Would I pay for in-game gear? Possibly. Running out of ammo just as you’re about to capture the other team’s flag, could trigger a purchase (depending on price point obviously). Being able to upgrade a flag to capture most of Bristol might be worth splashing the Google Wallet about.

At the moment, there’s little incentive spend as there’s no defined ‘end-game’ or winning state. So there’s no sense of urgency, however, that could change with a couple of lines of code.

What ever Google’s longer term plan is (if there even is one at this point), its going to be fun seeing what happens; and playing along obviously!

So: Resistance or Enlightenment – you choose!

And if you’re not sure about the bleedin’ title – watch this!

Next generation engineers

What happens when 110 Year 4 & 5 Primary School children meet a 1,000 mph car?

Last week I was lucky enough to give a talk at a local (Bristol, UK) Primary School about the Bloodhound Supersonic Car (Bloodhound SSC) project. I signed up as a 1K supporter pretty much as the scheme launched (Aug 2009) and as an Ambassador shortly after that. Having done a couple of STEM / Bloodhound Ambassador events and activities, this was my first Primary School and first solo talk.

The pupils at the school had been making their own cars and were keen to know more about how Bloodhound SSC is being made. As a mechanical engineer by first degree, it was an excellent opportunity to talk with the children and pass on some of my passion for engineering!!

One of the great innovative technologies being used with Bloodhound SSC is the use of composite fibres in the monocoque shell that houses Andy Green & the HTP (High Test Peroxide) tank. While a primary school probably doesn’t have access to carbon fibre and autoclaves, they do use papier-mâché (which is a composite material) – so I could legitimately say they were using the same basic engineering technologies as Bloodhound SSC!

I also had the opportunity to show a video of some of the high speed machining that Hanson’s are undertaking for the space frame. While there was no direct link to what they’re doing in the classroom, I wanted to show them actual metal cutting and the preparation needed before you slam £25k of spindle into aircraft grade aluminium.

I had a couple of key things to communicate (mainly around what engineers do, and the level of teamwork and cooperation needed in modern engineering challenges), plus lots of facts & figures about the car itself.  I had to decide what to start with to engage with the children, and keep them engaged for 30min. The animation of Bloodhound SSC racing a Eurofighter is great for this – it’s high tempo and has lots of reference points that helped keep momentum through the talk.

Bloodhound SSC – by a Year 5 student

I followed this with some background details on the car, fortunately the Education Team at Bloodhound SSC make all this stuff available for Ambassadors. We just need to pick it up and flesh out the narrative, and make it appropriate to the audience. At each point when I started to talk about fabricating the structure, or the composite shell – I could pull up a video from BHTV (Bloodhound Television) to illustrate what I was talking about.

I ended the presentation with the video of the rocket test in Newquay on 3 Oct 2012. A really great high point to end on!

After about 30min presentation, I was then bombarded with questions; such as “Why was there all that water when they were cutting the metal bits out?”, and “Why does Andy Green wear a crash helmet?”

Communicating effectively is critical to success in any field; engineering, business, primary school teaching. Having a clear message, sound facts, and a simple presentation really helps tell the story, whether it’s an investor pitch or a class of 8-10 year olds!

That’s (part of) what I do; clarify objectives & ambitions, into plans & narratives, that can be communicated & acted upon.

[In the slide deck below, the blank slides linked to the Bloodhound / Eurofighter race (not officially available), BHTV Episodes 1, 15 and 17]
[slideshare id=15575330&doc=bloodhoundschoolevent-121210124940-phpapp02]

How smart are your houses?

© 2011 The Intelligent Business Company, publisher of Housing Technology magazine

A number of years ago, when I was the Business Manager for Futurelab Education, we looked at a couple of projects around technology in social housing and how internet access could transform lives. I began talking to George Grant (Founder, Housing Technology) about several projects across Bristol that were refurbishing PCs and providing them to communities at no, or very low, cost. This great work is continuing with ByteBack and the associated projects through Connecting Bristol.

Anyhow, I stayed in touch with George from those conversations and always looked forward to the latest issue of Housing Technology. One of the keys to being a good connector of business opportunities is to be aware of what’s going on in sometimes seemingly unconnected sectors. Those sectors connected towards the end of 2010 when George and I were catching up over a coffee in Hamilton House and I mentioned a couple of recent technology innovations that I’d become aware of.

George suggested that I write some of my thoughts down about how the massive potential of social games and device level smart metering could be used to bring about motivated social change. That rather than trying to make people feel guilty about their energy consumption through financial penalties, we use anthropomorphism and social games to align energy efficiency with game design strategies.

So I did, you can download the full article as part of the January issue of Housing Technology or read the png file linked from the thumbnail.

What’s great about Bristol? Let me count the ways…

Ok, minor confession; I haven’t pulled this list together. Iain Gray (CEO, Technology Strategy Board) is a passionate champion of all UK technology & innovation, and he recently tweeted a list of technology and innovation examples from Bath & Bristol. Enjoy!

[Update 1: Iain’s just dm’d me to say there are plenty more to follow, keep an eye on his twitter stream for latest updates!]

[Update 2: Last few added for the full list of 50 great companies and organisations encouraging technology & innovation in Bristol. Thanks Ian!]

Iain Gray good #Bristol technology and innovation examples 50. Bristol Science City http://bit.ly/3ChqOG .. youtube http://bit.ly/erTi8e #innovate
Iain Gray good #Bristol technology and innovation examples 49. Selex Communications http://bit.ly/fxINRA #innovate
Iain Gray good #Bristol technology and innovation examples 48. Slingshot street and pervasive games http://bit.ly/hcKjbP #innovate
Iain Gray good #Bristol technology and innovation examples 47. SetSquared Business Acceleration Centre http://bit.ly/e6AKll #innovate #SETsquared
Iain Gray good #Bristol technology and innovation examples 46. City of Bristol College http://bit.ly/hv0HYb #innovate
Iain Gray good #Bristol technology and innovation examples 45. Stirling Dynamics Specialist Engineering and Design http://bit.ly/guCdWI #innovate
Iain Gray good #Bristol technology and innovation examples 44. Orange research http://bit.ly/8YKuIg #innovate
Iain Gray good #Bristol technology and innovation examples 43. National Composites Centre http://bit.ly/h1B5ZV @NCC_Bristol #innovate
Iain Gray good #Bristol technology and innovation examples 42. Interactive Places phone apps for specific locations http://bit.ly/fLpEoE #innovate
Iain Gray good #Bristol technology and innovation examples 41. Bristol University – research intensive university http://bit.ly/ezBYj3 #innovate
Iain Gray good #Bristol technology and innovation examples 40. Bristol and Bath Science Park –Spark http://bit.ly/e0zTer #innovate
Iain Gray good #Bristol technology and innovation examples 39. teamrubber – grow successful creative businesses http://bit.ly/dPF8c6 #innovate
Iain Gray good #Bristol technology and innovation examples 38. Rolls Royce –Defence, Marine and Operations http://bit.ly/erl5k8 #innovate
Iain Gray good #Bristol technology and innovation examples 37. Calvium Immersive mobile apps http://bit.ly/fOCchK #innovate
Iain Gray good #Bristol technology and innovation examples 36. Garrad Hassan & Partners Renewable Energy http://bit.ly/hxGaLI #cleantech #innovate
Iain Gray good #Bristol technology and innovation examples 35. Provision – Wireless Video http://bit.ly/ijct4d #innovate
Iain Gray good #Bristol technology and innovation examples 34. MOD Defence Equipment and Support http://bit.ly/gcMNFn #innovate
Iain Gray good #Bristol technology and innovation examples 33. Bioinduction – treatment of chronic pain http://bit.ly/eGdEGq #innovate
Iain Gray good #Bristol technology & innovation examples 32. Dycem Manufacture high performance non-slip products http://bit.ly/hPfnP4#ktp #innovate
Iain Gray good #Bristol technology and innovation examples 31. Infineon – 32bit embedded microprocessor cores http://bit.ly/e74PXg #innovate
Iain Gray good #Bristol technology and innovation examples 30. Bristol Heart Institute – cardiovascular research http://bit.ly/hum6AX #innovate
Iain Gray good #Bristol technology and innovation examples 29. Simon Games Mobile Social Game Engine http://bit.ly/fuBbQ1 #innovate
Iain Gray good #Bristol technology and innovation examples 28. GKN Advanced Composite Facility http://bit.ly/aZDjah #innovate #composites
Iain Gray good #Bristol technology and innovation examples 27. Pervasive Media Studio http://bit.ly/DTabc #innovate @PMStudioUK
Iain Gray good #Bristol technology & innovation examples 26. Atkins –The Hub– awarded Best Corporate Workspace by BCOhttp://bit.ly/h3sbiv #innovate
Iain Gray good #Bristol technology and innovation examples 25. Epimorphics software tools and information services http://bit.ly/e9rf5j #innovate
Iain Gray good #Bristol technology and innovation examples 24. 3C Research digital media and communications http://bit.ly/hDvOff #innovate
Iain Gray good #Bristol technology & innovation examples 23. University of the West of England Research & Business http://bit.ly/er724n #innovate
Iain Gray good #Bristol technology and innovation examples 22. DECIPHer-ASSIST public health improvement research http://bit.ly/huZWEu #innovate
Iain Gray good #Bristol technology and innovation examples 21. BBC Anchor media innovation testbed http://bit.ly/3GZUTV #innovate
Iain Gray good #Bristol technology and innovation examples 20. Tidal Generation – renewable energy http://bit.ly/gSGl7N #innovate #cleantech
Iain Gray good #Bristol technology and innovation examples 19. Toshiba Research Centre Telecommunications (TRL) http://bit.ly/hpsKHs #innovate
Iain Gray good #Bristol technology and innovation examples 18. Nameless Digital Agency – web design http://bit.ly/2jyor0 @namelessdigital #innovate
Iain Gray good #Bristol technology and innovation examples 17. 422 South – visual effects and animation http://bit.ly/ajS63d #innovate
Iain Gray good #Bristol technology and innovation examples 16. GKN Advanced Composite Facility http://bit.ly/aZDjah #innovate
Iain Gray good #Bristol technology and innovation examples 15. Centre for Nanoscience and Quantum Information http://bit.ly/7eVETO #innovate
Iain Gray good #Bristol technology&innovation examples 14. TasteTech- pioneer of microencapsulation technology http://bit.ly/gos6Qd #innovate
Iain Gray good #Bristol technology and innovation examples 13. Gnodal – Ethernet for high perf data centres http://bit.ly/as9pkC #innovate
Iain Gray good #Bristol technology and innovation examples 12. OC Robotics Snake-arm® robots http://bit.ly/fggW6i @ocrobotics #innovate
Iain Gray good #Bristol technology and innovation examples 11. Bloodhound – Technical Centre http://bit.ly/fmCeCA @BLOODHOUND_SSC #innovate
Iain Gray good #Bristol technology and innovation examples 10. ARKive multimedia guide to world’s endangered species http://bit.ly/fWqnne #innovate
Iain Gray good #Bristol technology and innovation examples 9. Airbus Wing ,Landing Gear and Fuel Systems http://bbc.in/fj4XpB #innovate
Iain Gray good #Bristol technology and innovation examples 8. DocCom networking company for healthcare http://bit.ly/axwPez #innovate
Iain Gray good #Bristol technology and innovation examples 7. XMOS chip technology http://bit.ly/ffHORP #innovate
Iain Gray good #Bristol technology and innovation examples 6. HP Labs among premier corporate research labs in Europehttp://bit.ly/ekhQ6F #innovate
Iain Gray good #Bristol technology and innovation examples 5. BAESystems Advanced Technology Centre, Filton http://bit.ly/h5c6ae #innovate
Iain Gray good #Bristol technology and innovation examples 4. CFMS design simulation processes http://bit.ly/gLoI7D #innovate
Iain Gray good #Bristol technology and innovation examples 3. Marine Current Turbines http://bit.ly/fa0Fj6 #innovate #cleantech
Iain Gray good #Bristol technology and innovation examples 2. Bristol Robotics Laboratory http://bit.ly/anILB5 #innovate
Iain Gray good #Bristol technology and innovation examples 1. Aaardman animations http://bit.ly/60RAZ @aardmandigital #innovate

War, what is it good for?

Quite a lot as it turns out.

Both of Monday’s talks as part of the Festival of Ideas (@festivalofideas) Autumn Programme looked at how much of the technology that we all rely upon started out with military funding.

(Disclosure: I was invited to attend both talks in return for writing this short review)

Whilst both speakers were looked at technology from war (and other base instincts) they were separated by over 150 years. Peter Nowak (Sex, Bombs and Burgers: How War, Porn and Fast Food Created Technology as we Know it) looked at mostly post World War II innovations that were now commonplace, and Rachel Hewitt (Map of a Nation: A Biography of the Ordnance Survey) looked back to the 1790’s and the birth of the Ordinance Survey.

Peter’s book is an enjoyable romp through just about every gadget, meal and (ahem) alternative entertainment you’ve ever heard of (and a couple you probably haven’t) and how they can trace their roots back to either military research projects or the companies that produced them. If anything was missing, it was a sense of grand narrative. A couple times during both Andrew’s interview and the subsequent Q&A he was pressed on the ethical questions raised but never really answered them.

Peter did make one prediction that robotics are now, where the PC was 20 years ago and that in 20 years time robotics would be as ubiquitous as the computer is now. Not quite sure I agree with that, there are lots of deeper sociological issues with robots such as challenges to our sense of self, issues over robot rights (robot is, after all, literally serf labor, in Polish), and the sheer creepiness of human-like robot forms.

A very interesting comment from the floor suggested a fourth base instinct to go with war, food & sex which was our innate curiosity and desire for the next shiny shiny thing. Whilst some of these companies can trace their origins to military activity, their current innovations and particularly their speed of innovation, are driven more by consumer competition rather than warmongering.

Map showing Trig Points used in the 1936 Ordnance Survey "Retriangulation of Britain" between 1936 and 1962.

By contrast, Rachel gave a fascinating and engaging talk about the origins of the Ordinance Survey and the people involved. It was quite clear that whilst the maps were commissioned to provide Britain with a military advantage in the event of invasion, the cultural impact of having a unified map of the country was also very important to those early cartographers. I was especially taken by the notion that William Mudge encouraged alternative uses of the original map series.

Rachel also noted that the early trig points were located at the sites of the national chain of warning Beacons (as these were on natural sight lines around the coast). Their rudimentary theodolites frequently needed flares to provide them with sufficient light to focus upon, and these flares naturally gave rise to the very real fear of imminent invasion!

In the equally entertaining and informative Q&A that followed, Rachel explored the cultural importance of maps and the role that the Ordinance Survey played in the cultural life of Britain, national rivalries with France, technology advances, and the location of the original Base Line (now mostly under Heathrow Airport).

A great evening all round!

Fresh coffee & Opportunities

Uploaded on October 23, 2006 by Hamed Saber
Well it’s been quiet externally for jbsh the last couple of months but there’s been plenty going on. This post is a cross-post from Open Coffee Bristol where we welcomed in the New Year this morning.

Well 2010 kicked off in the UK with snow, ice, sub-zero temperatures and general chaos as public services ground to a halt.

But not Open Coffee and the entrepreneurs of Bristol.

Fortified by the best coffee that the Boston Tea Party on Park Street has to offer we gathered on their first floor to catch up after the break and discuss the future. By the end Steve Cayzer (HP Labs, LinkedIn), Rupert Russell (Carmen Data, LinkedIn), Helen Davies (For Effect, website), Sam Machin (Orange, personal website), Nigel Legg (Katugas Social Media, website) and Andy (who surname I’ve unforgivable forgotten, sorry).

Conversation covered the various tax implications of company car ownership, developing new brand images for the new year (and the difficulty finding a good printers these days), online marketing for small tourism companies and the challenge of getting good geo-location data, and that was just at my end of the tables!

The general opinion was that while the weather and economic climate might be a bit inclement (or just down right awful) there was business to be done and opportunities to be exploited. Business cards were swapped and a couple of new collaborations initiated.

So the New Year is off to a great start and looks to get better.

Look forward to seeing you at the next Open Coffee Bristol on Tues, 26 Jan from 8.30am in The Boston Teaparty on Park St.

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Social Media – establishing Rapport

Uploaded on January 11, 2009 by daviza

Rapport: relation; connection, esp. harmonious or sympathetic relation

This is ostensibly the easy bit of social media; the ‘friending’ act is usually straight forward and simple and isn’t the whole point of “social media” to be, well social?

As is often the case the answer is “Yes, but…

I think that the difference is between permission and interruption. Seth Godin is probably the leading writer/thinker about this.

In the good old days you’d interrupt what people were doing to tell them about your great product or services. Because you’d interrupted them you had to move fast before they found something else to look at, hence the high-speed / high-pressure approach made (in)famous by car salesmen on US television.

If you were networking you’d open with your elevator pitch and close by handing a business card over and demanding one in return. When you got home you’d immediately send out a follow-up letter and offer to quote for business, you might even include a ‘special offer’ because you’d met them in person.

All of which has very little to do with rapport and everything to do with words like ‘conversion’, ‘pipeline’, and ‘sales order process’. Too many people are still using the social media tools as old-school interruption opportunities. Folks on twitter who constantly tweet their blog posts, special offers, etc, Facebook apps that aggressively try to go viral by demanding that you interrupt your friends with requests to join this club, or take this test.

The plethora of tools and sites now available mean that we can genuinely begin to build harmonious or sympathetic relations with customers/clients without getting all new-agey and transcendental.

The first task, as always, is to be clear why you’re using social media tools. Where they fit in your business plan (you do have a plan right?) and what you’re hoping to achieve. From here you can think about where to begin social networking, who you’re hoping to network with, what you would like out of it and what you’re offering. Remember that to be really successful you need others to give you permission to be social with them. Your content / offer / insight / etc has to be compelling enough for people to click “Accept new Friend” or whatever the equivalent is on the platform you’re using, and you should almost certainly be on several.

Then there’s the design of your social presence, which should be sympathetic to the audience. If you’re audience is corporate business then slightly serious blues, rounded boxes, and a ‘business like’ approach is probably better than wacky layout, pastel colours, cartoon fonts, etc. This harks back to a joint post I did with Chris in March about presenting your product (or yourself) to a customer.

Think also about your avatars, are they logos, photos cartoonified versions of your photo? Think about where you are (FacebookMySpaceBeboXingLinkedInEcademyetc) is this where your customers, partners, or audience are? More importantly, is it where they expect to see you?

Most of the companies that do business with Universities are medium sized or large companies, they’re typically not start-ups. So while start-up and new media parties are great fun (and they are), they weren’t that relevant for my role back in 2002-2005. What was relevant was industry networking events, and regional networking events where the middle and senior engineers and Directors would go to find out about research, funding, and opportunities for their company. Being sympathetic meant asking about their business processes, technical challenges and opportunities they weren’t able to capitalise on just yet.

These days I’d be checking out the LinkedIn groups from Aerospace & and major primes, I’d also be signed up to the forums from the West of England Aerospace Forum (our regional membership organisation for this sector). I’d also explore Ning and some of the other less well known social media platforms to find the niche networks.

That’s how I established a rapport with the MD of Messier-Dowty Services, at an event where the interesting companies were. Messier-Dowty Services had a huge opportunity in the coming need for through life capturing of service data on every component in an aircraft’s landing gear, and a huge challenge because a single landing gear can have thousands of components and hundreds of sub-systems; all of which are being moved between individual landing gear, different aircraft, and many operators throughout their serviceable life. With even my limited database architecture experience it wasn’t hard to sympathise with that opportunity/headache.

Having established some rapport I was able to arrange some follow up meetings to understand their needs, demonstrate that understanding by developing an outline project idea and then recommend a great academic and funding source, and closing a circa £100k project between them and the University.

Once you established some element of Rapport, you can begin to build your Understanding of the person’s needs.

Supersonic cafe

[Disclosure: I was attending last night’s Science Cafe in my role as Manager of Science City Bristol.]

At last night’s Science Cafe, a broad group of Bristolians heard about CFD, Pitch drips, carbon footprint of cows, and road spray from lorries; all from a talk about a 1,000mph rocket car!

Pitch drop experiment on Wikipedia
Pitch drop experiment on Wikipedia

Computational Fluid Dynamics is the particular research discipline of Dr Clare Wood and Dr Ben Evans from Cardiff University. Clare began with a basic introduction to CFD, some of the history of the Navier-Stokes equations and the other uses they get put to. This was where the Pitch Drop came in; an experiment started in 1930 to measure the viscosity of pitch (which looks like a solid), there have been 8 drips of pitch since then as it very slowly flows into the catching beaker. Unfortunately, no one has ever witnessed a pitch-drip, there was a technical hiccup with the video feed [requires Windows Media Player] on the last drop (28 November, 2000). Clare also talked about ‘proper’ science and using CFD to model blood flow in hearts and the bio-medical applications.

Ben then picked up the topic and began talking about the pressure waves that develop as you move from sub-sonic through to super-sonic. A major challenge is the incredible pressure that will occur around the rear wheels as the third shock wave develops. This is potentially so strong it could physically lift the back-end of the car into the air, obviously a bad thing at 1,000mph!

There’s a limit to what can be done with the mini-winglets that are being used to trim the car aerodynamically, so Ben and the CFD team are leading the engineering design changes to the rear suspension & underside to try and reduce these pressure waves to make the car safe to drive. There was some more about the research development of new CFD algorithms and the promo-video (embedded at the end of this post).

After a short break, the Q&A began. The first question was about the environmental impact of a 1,000mph rocket car with follow up comments about the 19th Century’ness of a fast car. Although this wasn’t Ben’s area of specific expertise its obviously something that comes up fairly regularly. An environmental economist (or something like that) has looked at the car, the project and worked out their carbon footprint for the whole 4 year project. Apparently it comes to around 4 cows farting for a year; now I’d never entered the term “cow fart” into Google before this morning (who would) but it seems quite a research topic, even the Telegraph are reporting it!

As to the choice of a rocket car (rather than a green car); this had been intended from the outset to be an engineering adventure. The car & the 1,000mpt target are almost incidental, the primary aim is to get children (and the young at heart) excited about science & engineering and thinking about careers in the sciences. Rockets are still exciting to young kids!

The topics moved around and one that came up was the legacy of the project, what will we have after the final run (other than a very expensive museum exhibit)? Ben explained that much of the research involved in the CFD modelling is directly transferable. The example he used was how spray is formed at the back of lorries in the rain. One of the challenges of Bloodhound is the generation of a dust spray from the wheels and shock wave, and modelling how this mix of air & particles grows and affects the car. The same physics are (they think) involved in road spray from lorries, but no one has developed a good model of how spray forms and moves around the lorry. When you drive into this spray, in overtaking for example, it can be a real safety hazard, by modelling this and proposing different designs for the lorries, they might be able to reduce this spray and improve road safety.

There were tons of other questions (about an hour’s worth), it was a really great evening. Thanks to John and At-Bristol for hosting and to Bob Foster for his Science Cafe website where I found out about the event from Bob’s Calendar.

What’s the best way to promote your product?

Red Arrows over London - Uploaded on June 22, 2006 by mundocuadro
Red Arrows over London - Uploaded on June 22, 2006 by mundocuadro

Show people!

<This is a joint post with Craig Hellen from BexMedia.>

People are visual, we like to see stuff. Long thesis and manifestos are great for explaining in great detail the nuance and subtly of your plan, but first to have to get people to read that stuff. Everyone’s time is precious so you need to make a fast, powerful case to spend some of that time on your idea.

You’ve got a fantastic idea and want to tell the world about it!

All communication is ultimately all about the message. Before you even pick up a camera there are three key things to think about:

  1. the audience
  2. the story
  3. the storyteller

Audience
In writing these articles, the first thing I considered was the audience, you. You may be interested in making pots of cash. You probably don’t have pots of cash to start with.

Hello my name is... Uploaded on September 22, 2006 by rick
Hello my name is... Uploaded on September 22, 2006 by rick

But who are you trying to reach? Are you after the Chief Executive of a global business, Angel investor, a respected academic at University, local government worker, an individual consumer or activist, other people like you? All these audiences will have different requirements and expectations in how to be approached with a great idea. They’ll get their news from different sources and in different forms. Unless you’re only interested in people like you seeing your message, really think about who the audience is.

You might want to try developing persona’s and testing your message against them. Make up an example of your target audience. Give them a name and a back story. How old are they, where do they live, where do they work, did they go to university (which one), do they have a family, what car do they drive, what TV/Radio/Newspapers do they consume? The more detail you can generate the better. If you have time, make up a couple persona and try your story out on all of them.

In setting up OpenCoffee Bristol, I wanted entrepreneurs and the professionals that support them to get together once a fortnight to discuss business development and ideas around building an entrepreneurial ecosystem in Bristol. I researched what type of entrepreneurs started up in Bristol and what they were in to. I spoke to as many professionals as I could to learn about them and what they were in to. Before I launched I knew my audience and was able to communicate effectively to them, as evidenced by the successful launch with support from Starbucks and local PR companies and good attendance.

Story

Super starters - Uploaded on March 16, 2006 by Ranger Gord
Super starters - Uploaded on March 16, 2006 by Ranger Gord

Again, working backwards; what do you want people to do after watching your video? Do you want people to sign up to a service, buy a product, forward the video to their friends / work colleagues, change their behaviour, have a good laugh and move on to the next thing in their day?

Are you a business, charity, volunteer organisation or individual? Are you trying to show how easy it is to use your product / service? Are you explaining how your idea will change the world? What story are you trying to get across?

Whatever you’re trying to do, link each feature to a benefit. We have this feature so you get this benefit. Itty Biz has a great post on this.

If you’re doing a product demo then create a typical journey through your product and explain the features at each stage, along with the benefit to the customer.

A side note on humour; if you can pull it off then use carefully and be mindful of your audience. If you’re not a natural comedian then don’t even try to be funny, just stick to a simple narrative with clear feature-benefit links.

Storyteller
Not everyone is a natural story teller. That’s OK. It’s usually considered a good thing if you can be the outward face of your idea / enterprise and its certainly cheaper than paying an actor! Other good people to tell your story are the people you’re helping, or selling to. Personal perspectives work really well in getting a message across, which is why charities always show an individual and give them a name (even if it’s a dog or cat).

The storyteller doesn’t have to be on screen, narrators can be very powerful. The story teller doesn’t even have to speak, they can reveal the narrative through their actions and images. Remember though that you’re trying to get a message across in a short and compact way, not create avant-garde conceptual art. Large companies with huge budgets can afford to run messages that make no sense for months and then ‘reveal’ the secret product/service that they were talking about; you probably can’t wait that long.

Putting it all together

The end experience should be consistent throughout. If your audience is small businesses, then your message should appeal to small businesses and be presented by someone that a small business owner would be happy to listen to or look at. If your audience is disaffected youth then your story should be in a style they’ll be used to and presented by someone that looks like them.

Here’s an example from IBM. The audience is clear: big business, middle America, white middle-class middle-aged guy. Although this is on YouTube the ads were run on cable TV (I saw it on CNBC), between business news, where their audience would be watching. The story is simple: we’re IBM and if you adopt our technology you’ll save lots of money, and the environment. The story teller is credible, she’s a smart dressed woman that doesn’t look too out of place.

A very different approach is from CommonCraft. The audience is everyone that’s not an uber-geek but geeky enough to be using YouTube and thinking about Twitter. The story is really clear, a very simple way to build real-time informal networks means you can stay in touch with friends, family, work colleagues, anyone without having to do lots of work. The story teller is a narrator but uses plain clear English and cut out paper drawings rather than flashy 3D animation since they’re targeting people that might be wary of technology.

All rules are made to be broken, but you need to know the rules before you break them otherwise you’ll probably end up with a mess that no one will be interested in.

Here’s the classic rule breaker from Apple back in 1984.

A real Live Guy

Dan Such bags a netbook
Dan Such bags a netbook

A variation of igFest‘s Moosehunt came to Bristol yesterday in the form of Vodafone’s LiveGuy, his mission (which it looks like he accepted with eagerness):

I’m travelling from the north to the south of Britain, laying down clues to my whereabouts. Your mission is to find me – and maybe even bag yourself a netbook. You’ve got two ways to win. Either Find LiveGuy in person or Find LiveGuy online.

<plug>All with the help of a very cool looking Dell Inspiron Mini 9 netbook connected to the Vodafone network and with a GPS chip giving location updates (delayed slightly for the purposes of giving LiveGuy a fighting chance).</plug>

Sam Machin catches up with LiveGuy
Sam Machin catches up with LiveGuy

Through the wonders of social media, Mike Coulter met with with LiveGuy at the start of his journey in Edinburgh. It was his blog & twitter stream that alerted me to the project. Mike then dm’d me to see if I wanted help drum up some interest around Bristol.

A few txt messsages, phone calls and emails led to an early morning rendevouz at a top secret location before the day’s excitment around Bristol. As well as bringing Liveguy and his support team (Alastair) up to speed with some of what’s going on around Bristol in the creative use of mobile & locative technology we also had a really good discussion over the future of such technologies and what you can achieve with them.

Obviously the creative and pervasive media projects going on around the Pervasive Media Studio were of interest along with the robotics research between the Universities, but what struck me was the genuine interest around communities, engagement and ways in which technology, and the service providers, can help facilitate that engagement.

Bristol has as checkered a history at public engagement as any other city but in recent years a number of really good initiatives have shown what can be achieved. The flagship is probably the Knowle West Media Centre with a huge and expanding range of community programmes covering pretty much all aspects of digital media. These are so good they’re now running a social enterprise with clients including blue chips and local community companies. They’ve also engaged in a number of innovative mobile and locative technology projects exploring the ways in which civic engagement can be facilitated by technology.

Tom Dowding also spotted LiveGuy
Tom Dowding also spotted LiveGuy

We also talked about the Connecting Bristol project which came out of the Digital Challenge. This is another area where creative use of technology is being applied to wide civic challenges. Under the wing of the City Council, but operating independently out of the eOffice on Wine St, Stephen Hilton and Kevin O’Malley are part of 10 city collaboration. As well as news about the DC10 grouping of cities, Kevin regularly posts about other initiatives and news that is of interest for those at the intersection between technology and civic change (environment, education, planning, transport, are just some recent topics).

With that it was nearly time for LiveGuy to fire up twitter and hit the streets of Bristol, and for me to head off also. I’m staying in touch with Alastair so watch this space for more announcements.

Congratulations to Dan Such, Sam Machin, Tom Dowing and the online winner, Ruth Bailey.

Disclosure: Although I knew where Liveguy was starting his day in Bristol, I didn’t know the itinerary and chose not to take part in the Find Live Guy challenge. There is no business relationship between jbsh LLP, Vodafone or the agency behind LiveGuy.

Update 1: the picture links to Picassa didn’t seem to work – so I’ve copied the images to jbsh.co.uk and linked to them here.