Dec 10

Next generation engineers

What happens when 110 Year 4 & 5 Primary School children meet a 1,000 mph car?

Last week I was lucky enough to give a talk at a local (Bristol, UK) Primary School about the Bloodhound Supersonic Car (Bloodhound SSC) project. I signed up as a 1K supporter pretty much as the scheme launched (Aug 2009) and as an Ambassador shortly after that. Having done a couple of STEM / Bloodhound Ambassador events and activities, this was my first Primary School and first solo talk.

The pupils at the school had been making their own cars and were keen to know more about how Bloodhound SSC is being made. As a mechanical engineer by first degree, it was an excellent opportunity to talk with the children and pass on some of my passion for engineering!!

One of the great innovative technologies being used with Bloodhound SSC is the use of composite fibres in the monocoque shell that houses Andy Green & the HTP (High Test Peroxide) tank. While a primary school probably doesn’t have access to carbon fibre and autoclaves, they do use papier-mâché (which is a composite material) – so I could legitimately say they were using the same basic engineering technologies as Bloodhound SSC!

I also had the opportunity to show a video of some of the high speed machining that Hanson’s are undertaking for the space frame. While there was no direct link to what they’re doing in the classroom, I wanted to show them actual metal cutting and the preparation needed before you slam £25k of spindle into aircraft grade aluminium.

I had a couple of key things to communicate (mainly around what engineers do, and the level of teamwork and cooperation needed in modern engineering challenges), plus lots of facts & figures about the car itself.  I had to decide what to start with to engage with the children, and keep them engaged for 30min. The animation of Bloodhound SSC racing a Eurofighter is great for this – it’s high tempo and has lots of reference points that helped keep momentum through the talk.

Bloodhound SSC – by a Year 5 student

I followed this with some background details on the car, fortunately the Education Team at Bloodhound SSC make all this stuff available for Ambassadors. We just need to pick it up and flesh out the narrative, and make it appropriate to the audience. At each point when I started to talk about fabricating the structure, or the composite shell – I could pull up a video from BHTV (Bloodhound Television) to illustrate what I was talking about.

I ended the presentation with the video of the rocket test in Newquay on 3 Oct 2012. A really great high point to end on!

After about 30min presentation, I was then bombarded with questions; such as “Why was there all that water when they were cutting the metal bits out?”, and “Why does Andy Green wear a crash helmet?”

Communicating effectively is critical to success in any field; engineering, business, primary school teaching. Having a clear message, sound facts, and a simple presentation really helps tell the story, whether it’s an investor pitch or a class of 8-10 year olds!

That’s (part of) what I do; clarify objectives & ambitions, into plans & narratives, that can be communicated & acted upon.

[In the slide deck below, the blank slides linked to the Bloodhound / Eurofighter race (not officially available), BHTV Episodes 1, 15 and 17]
[slideshare id=15575330&doc=bloodhoundschoolevent-121210124940-phpapp02]

May 26

Social Cemetery anyone?

A couple of years ago (whilst at Science City Bristol) I was fortunate enough to have a tangential involvement in BioBlitz 2009 out at Ashton Court and to be able to consolidate that support the following year, focusing on their innovative social media activities. Since then Bristol BioBlitz has gone from strength to strength; and from Ashton Court, to Blaise Castle (2010), to Tyntesfield (2011) and this year Arnos Vale Cemetery.

That success has been amplified by the national explosion of BioBlitz’s, most of which have implicitly or explicitly linked back to Bristol’s success and approach. Just to be clear, the first BioBlitz was in 1996 and was part of the US National Parks Service, but isn’t ‘owned’ by anyone. In the same ethos, the UK national BioBlitz network might be hosted by Bristol Natural History Consortium (BNHC), but it’s an open and inclusive network. The real success of the BNHC is in being able to innovate faster and ‘better’ than anyone else.

The BNHC are constantly on the lookout for new ideas and excel at absorbing and transforming those ideas into their own innovations. They’re also extremely good at executing on those innovations so that everyone has a fantastic day out. All of which means they can be open about those ideas and share their experiences widely, knowing that they’re already working on the next one. That open sharing is a key strength; search for bioblitz (I just did using Firefox & Bing – a combination I almost never use) and Bristol’s BioBlitz features 3 times in the top 10, in positions 2,3 and 6; second only to the Wikipedia entry! The US National Parks (the originators of the idea remember) are in 4th place. Sharing your innovations works!

What else have we learned? Well, hedgehogs have footprints that look a lot like little tiny hands (see above). And that doormice can hollow out an acorn forming a ‘cup’ with an almost perfectly smooth rim. And that there at at least 454 different species of animal living in Arnos Vale Cemetery!

That’s the great thing about Bristol BioBlitz, a social day out and you can learn lots (not just about natural history). What’s not to like?

Until next year

Apr 10

How to be more innovative

symphony

symphony by paul (dex), on Flickr

Innovation is generally held to be a “good thing”. Companies that are innovative or that produce innovative products are lauded with praise, awards, not to mention investment funding. Innovative individuals are highly sought after and richly rewarded.

So how can we be more innovative, in our personal and corporate lives?

  • Find new ideas

Most of the good ideas are already out there, you just need to find them. Some of them are protected & that’s fine, respect that. But may more aren’t, so use them.

An important concept here is that of being a “boundary spanner”, of having eclectic interests. Research has shown that in looking for innovative solutions, individuals that had weak ties to many different disciplines were more effective than those that were tightly bound to a single one.

  • Assimilate those ideas

No not the Borg, but you need to be able integrate any new information with what you already know. There’s no point reading the latest article in hyperbolic geometry, if you failed Maths 101. This is the foundation of constructivist learning models (but that’s for another post).

The important thing is to be able to relate the new knowledge you’ve acquired to that which you already know in some way. This may sound like a contradiction to being eclectic, but it’s not. Remember, you’re not looking to be a global expert in the new topic but you do need to understand enough to be able to address your challenge.

  • New solutions

After all, the name of the game is innovation, so we’re looking to adapt our newly assimilated knowledge to produce a new product or service. Many of the most innovative products in recent times haven’t been ground breaking in their fundamental technology, but they have combined and adapted technologies in highly innovative ways.

Think iPhone, Toyta Prius, Facebook, etc.

Remember, innovation is different to invention.

  • Show me the money

This doesn’t necessarily mean a Dickensian, Mr Burns kind of exploitation. But you need to translate your new solution into a business proposition, otherwise it’ll remain an idea.

Note: While the points above are in a list (because that’s the easiest way of presenting them in a blog) they are not sequential and linear. It’s also worth noting that most innovation is a team sport, so make sure that within your team you have people that can find new ideas, bring them within your group, use them to solve problems and then commercialise those solutions.

Further Reading

The above ideas are collectively understood as “Absorptive Capacity” and have been applied to individuals, teams, divisions, companies and whole regions. A good place to start is wikipedia (as always) and follow the trail from there. The key academic texts are the original article by Cohen & Levinthal (1990) & the expanded theory from Zahra & George (2002).

  • Cohen, Wesley M; Levinthal, Daniel A, (1990), “Absorptive capacity: A new perspective on learning and innovation”, Administrative Science Quarterly, Vol 35, Issue 1, pg 128-152
  • Zahra, Shaker A; George, Gerard, (2002), “Absorptive Capacity: A Review,Reconceptualization,and Extention”, Academy of Management Review, Vol 27, Issue 2, pg 185-203

The comments about weak network ties come largely from Tushman (1977) and developed by Hansen (1999). The background Wikipedia article on interpersonal ties is here.

  • Morten, Hansen, (1999), “The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits”, Administrative Science Quarterly, Vol 44, Issue 1, pg 82-111
  • Tushman, Michael L, (1977), “Special Boundary Roles in the Innovation Process”, Administrative Science Quarterly, Vol 22, Issue 4, pg 587-605

This is a different style of post to previous ones I’ve written. I’d be very grateful for comments on areas that need expanding / simplifying or just explained in a different way.  I hope to be writing more articles along similar lines as my current work with the iNETs is bringing all of this into sharp focus (if only from an academic research perspective).

Thanks

John

Sep 16

How do you ‘lean’ a business?

In these straightened times, its a great opportunity to review your business processes & establish the foundations for the future.

Never let a crisis go to waste. Rahm Emmanuel (via WSJ)

Lean means taking a fundamental look at your business & driving out waste. Some of these wastes will be obvious (work in progress, re-work, multiple sign off sheets, etc) some of the waste may be harder to identify. There are experts in “Lean” & 6 Sigma Black-Belts, these may work for you, but I would suggest that you begin with a strategic review of your purpose, then consider some systems process modelling that will show how well, or otherwise, you are working towards those strategic proposes. From there you can assign costs and added value to activities to help with cast flow forecasting.

Strategic Purpose

You need to have one.

I was lucky to spend some time with Michael Corbett (Product Box, @productbox) a couple of weeks ago using a fairly new method called the “Business Model Canvass“. We spent a couple of minutes talking about the canvass but it’s such a simple, visual method that we quickly started drawing ideas on the sheet and making connections. It was quite fun to be the ‘client’ and not to have to think too hard about the model but just concentrate on the process.

We looked at a business I was involved with and used the Canvass to work up a representation of the business model. The visual approach quickly distilled the Strategic Purpose (which I can waffle on about for ages) and encapsulated a clear  Value Proposition. The business was a good test of the canvass as it’s not a simple model of taking orders, fulfilling orders, rinse & repeat.

We spent quite a bit of time discussing the stakeholders (or customer segments), activities and relationships. This actually identified a critical Value Proposition that I was completely unaware of. It had certainly not been articulated before.

We also worked out most of the rest of the business model, though without much detail. By lunch time we’d 75% of the business model captured, though not in a form that you could have presented to a third party. However, in a dozen or so post-it notes we’d encapsulated most of a traditional business plan and produced a couple of very clear value propositions that, together with the key partners & customer segments, represented a pretty good Strategic Purpose.

Fleshing out the sketch

Michael then pulled out his trump card – he’d set up a Google Site specifically designed to capture the output from our Business Canvas session. This contained all our notes, diagrams, together with a whole load of background info on the canvass, process, and associated references. Basically, all the information necessary to take the insights gained from the business canvas exercise and turn them into an action plan.

Michael explained that, given that it contains all this information in one place, and that it relates to a new product (or service) that he calls it a ProductBox™. Normally we’d have been working on the Canvass as team of business owners / founders / exec’s prior to launching a new product or service, and the ProductBox is designed to keep that team-work going on line. I just happened to be working with Michael on my own.

After our meeting I logged in to my new ProductBox and took a look at the draft diagrams & notes. Because we’d spent the time drafting the original using paper and pens, it was very easy to start using the on-line diagrams. The associated notes helped to expand the short notes with more detail.

After a couple more hours I’d got quite a detailed business model described. I’d also explored some of the panes in the canvas in more detail and put in some background information and explanatory notes on how things related to each other. One of the drawbacks with simple visual representations is that you often lose critical details, having the Product Box with all the notes kept all those notes together with the canvass. Although I was working on this alone (with Michael keeping an eye on me) the package is a wiki so naturally collaborative if you’re in company with others.

After a couple of sessions I had sufficient detail that I would naturally start using something like IDEF0 to detail the business processes needed to make the canvass work. One feature of IDEF that I really like is the concept of layering processes through parent-child relationships, while the Canvass doesn’t force on you, I can see it being a great complement to other approaches (and the wiki design of the ProductBox would help here also).

The end result (even after a couple of sessions) was sufficiently detailed that I could use the canvas as a map of the business model to describe to others. It’s also a live document that can continue to grow as more contributions are posted.

Michael and I discussed the use of the canvass. I think it’s strength is as a planning tool that very quickly and visually allows people to discuss their business model (without lots of MBA mumbo-jumbo). At first I was a little frustrated at the lack of detail, but I’ve come round to appreciate the simplicity of the presentation framework. There’s a lot more detail under the surface and the Product Box that Michael set up allows for almost infinite details if that’s what floats your boat.

Should you Canvass your business?

What I liked was the holistic view of the business model, and the expressed statement about Value Proposition. Anyone thinking of pitching their business should take a look at this approach, and have a chat with Michael.

Thanks to Michael for his comments on an earlier draft of this post and for introducing me to the Business Canvass and ProductBox.

Jun 06

Improv concerts & what social media can learn from them

Yesterday evening I attended the live premier of a BBC Concert Orchestra & Festival of Nature commissioned concert. (Disclosure: Science City Bristol are sponsoring the Science Cafes @ Festival of Nature, but I’ve not been involved in this concert, other than attending.)

The performance was in two halves; a short sequence of clips from the BBC Natural History Unit with the orchestra playing live, short chat with Q&A and then a repeat performance. Why two performances, and what’s it got to do with social media?

Well, the orchestra wasn’t the full BBC Concert Orchestra, 5 members of the orchestra and a composer were joined by 24 young people from schools across Bristol. They met for the first time on Tues, worked for 3.5 days and gave the performance on the Friday. They hadn’t seen the film clips beforehand, and they hadn’t played as an orchestra before. They also didn’t have any written musical score at the performance; it was all played from memory and partly improvised. And it sounded fantastic, both times!

December 28, 2009 by manning999

The key came during the Q&A. When they first watched the film and asked the young people about the music to go with it, there were lots of suggestions about a cymbal crash here, some flute there, and so on. Lots of focus on the individual instruments and notes, but no ‘bigger picture’. The first thing the composer and the BBC Concert Orchestra’s Learning Team did was to re-view the films and talk about that bigger picture, the emotions they evoked or wanted to bring out, the sense of majesty (Humpback Whales) or playfulness (Giant Otters).

Once they had those broad messages and the overall framework of the pieces, then they began to experiment with chord sequences and harmonies. By all accounts it was a very egalitarian approach with ideas being voted on, and continuous refinement selecting or disposing of small parts that worked or didn’t.

In the final performance, most of the music was played from memory, but there were still flashes of inspiration by individual orchestra members, and because they’d gone through that development process and the ground rules were clearly laid out, those individual flourishes could be included without grandstanding or throwing everyone else into confusion. They were all listening intently to each other throughout the performance, as well as having great fun.

You can see the whole thing (well a recording of the concert mixed with the films) on the BBC Big Screen in Millennium Square as part of the Festival of Nature (12-13 June 2010).

Business as music

The parallels with some types of business are quite striking. They had a CEO that was clearly in control, and he empowered this team to do what they do best. They worked on a shared vision and understanding of the broad task at hand, and willingly contributed ideas to other sections if it made the overall performance better. In the actual performance they were working to agreed boundaries but within those boundaries there was freedom to do what was best at that particular instant in time.

Social media as music

Too often people talk about social media in the same way as the young people first approached the films. We could use twitter to send out little updates, and that would link to our Facebook page, and we can pull in our blog rss, and mash up with a Google map, and…

Twitter is not a Strategy

There needs to be a bigger picture. Even if all you’re doing it trying out these tools to see how they work for you or your business, you need to have some thought as the purpose. You also have to have some thought as to the socially acceptable way of doing things. The musical rules that the BBC used were a based on a heptatonic scale, rather than the pentatonic scale. Neither is right or wrong, but you can’t do both at once (at not without calling it ‘experimental’). :)

There’s nothing wrong with breaking a few rules, that’s almost the definition of being a stand-out excellent entrepreneur / artist / individual. But you really need to know which rules you’re breaking and to what purpose.

Of course, with social media the rules aren’t quite the same as in other forms of social interaction, and as new tools come along they can mutate. Fortunately one of the rules that has completely reversed is lurking, allowing you to observe behaviour before you dive in.

Once you have that bigger purpose, knowing what the rules of participation are, then you can choose which tools / instruments will deliver the required performance.

Plans are worthless. Planning is essential. – Winston Churchill, Dwight D. Eisenhower, & many others

And of course things won’t go according to plan, but that’s where having the clear shared sense of purpose means that people can act without having to fight through layers of bureaucracy. And they can act honestly as human beings rather than PR spin-doctors or script-reading robots.

What’s your social media strategy? Listen, plan, listen, act, repeat; or deliver a stream of ‘messages’ across all channels in a blitzkrieg approach?