New Perspectives – Is the Leaning Tower of Pisa always inclined?

Recently I posted about an area of research I am interested in and mentioned that we were going to Pisa to present the results at the European Health Psychology Society Annual Conference. I jokingly asked if Psychology could help the leaning tower and we concluded that the research I was offering up for scrutiny probably wouldn’t. However the… Continue reading New Perspectives – Is the Leaning Tower of Pisa always inclined?

Social Media – Recommend something

Recommend: to present as worthy of confidence, acceptance, use, etc.; commend; mention favorably This is possibly the hardest stage and the one that most often introduces cognitive dissonance. You spend the time establishing rapport, building your understanding, demonstrating your understanding and expertise, at some point you need to recommend a solution. Obviously you want to… Continue reading Social Media – Recommend something

Social Media – Demonstrate your skillz

Demonstrate: to make evident or establish by arguments or reasoning; to describe, explain, or illustrate by examples, specimens, experiments Now is the time to join the conversation. Relate to your audience, demonstrate that you understand their world and needs. Demonstrate that you are an authentic person not just a marketing drone. This is where a… Continue reading Social Media – Demonstrate your skillz

Social Media – build Understanding

Understand: to perceive what is meant; to accept tolerantly or sympathetically This is the sage advice about having two ears and only one mouth, listen to what is going on. Even if you already have a very strong market leading brand; before you wade in, listen and observe (lurk in the parlance). The social norm’s… Continue reading Social Media – build Understanding

Social Media – establishing Rapport

Rapport: relation; connection, esp. harmonious or sympathetic relation This is ostensibly the easy bit of social media; the ‘friending’ act is usually straight forward and simple and isn’t the whole point of “social media” to be, well social? As is often the case the answer is “Yes, but… I think that the difference is between… Continue reading Social Media – establishing Rapport

Social Media; what is it good for?

Specifically, how can we build business value using social media in all its forms. Lots of smart folk have been discussing the business models (esp Alan Patrick, Seth Godin, Fred Wilson, and Sean Park) and the use of social media (esp danah boyd, Chris Brogan, Tara Hunt, and our own Nigel Legg), you could even check… Continue reading Social Media; what is it good for?

Can Psychology help the Leaning Tower of Pisa?

As part of Sam’s interest and research into the effect of Oral and Maxillofacial Cancer, and its treatment on patients, she has been investigating the knowledge and attitudes of General Dental Practitioners (GDP).  In particular she was interested in GDP’s expereince of treatment of this patient group following completion of their cancer treatment. So she performed… Continue reading Can Psychology help the Leaning Tower of Pisa?

Outside interests

In addition to our various ‘day jobs’, Sam and I also maintain a number of outside interests including various catering engagements. Some time ago, Sam began helping with the staff and artist catering backstage at the Cambridge Folk Festival. A couple years ago I joined her for the first time and we were back there… Continue reading Outside interests

Supersonic cafe

[Disclosure: I was attending last night’s Science Cafe in my role as Manager of Science City Bristol.] At last night’s Science Cafe, a broad group of Bristolians heard about CFD, Pitch drips, carbon footprint of cows, and road spray from lorries; all from a talk about a 1,000mph rocket car! Computational Fluid Dynamics is the… Continue reading Supersonic cafe

Free Bristol

To a packed (and hot) Rosalind Franklin room in At-Bristol, Chris Anderson (Editor of Wire, Author of Long Tail & now Free) gave a really good overview of the premise of the “Free” economy, Fremium, marginal costs and the impact of Moore’s Law on abundance & scarcity.  That was for around 25mins, he then did… Continue reading Free Bristol