Comments on: Should I pay or should I go? http://jbsh.co.uk/2009/05/06/should-i-pay-or-should-i-go/ Advancement through integrated knowledge Tue, 01 May 2012 19:01:54 +0200 hourly 1 http://wordpress.org/?v=3.3.2 By: JohnB http://jbsh.co.uk/2009/05/06/should-i-pay-or-should-i-go/#comment-80 JohnB Thu, 04 Jun 2009 12:53:35 +0000 http://www.jbsh.co.uk/?p=485#comment-80 That's a great point, and actually I'd extend it to say that your personal brand is important even if you're "representing" a corporate brand. There are plenty of cases of people that have gotten into hot water (or even lost their jobs) because their 'personal' brand conflicted with their 'corporate' or employers brand. In these days of economic uncertainty, developing your personal is critical. Even (or especially) if you're in a company, a faceless manager or code monkey is easily replaceable. Someone that's engaged in their professional community and recognised as the 'go to' person has much greater value to the company (so long as you're still delivering core benefits). I particularly liked Stephanie's last two points about promoting your personal brand: Be well connected and connect other (to which I'd add, without expectation of reciprocity) Not to become a 'networking bore' (to which I'd ad the bit about having 2 ears and 1 mouth) Thanks for the comment and link to Marketing Donut That’s a great point, and actually I’d extend it to say that your personal brand is important even if you’re “representing” a corporate brand. There are plenty of cases of people that have gotten into hot water (or even lost their jobs) because their ‘personal’ brand conflicted with their ‘corporate’ or employers brand.

In these days of economic uncertainty, developing your personal is critical. Even (or especially) if you’re in a company, a faceless manager or code monkey is easily replaceable. Someone that’s engaged in their professional community and recognised as the ‘go to’ person has much greater value to the company (so long as you’re still delivering core benefits).

I particularly liked Stephanie’s last two points about promoting your personal brand:

Be well connected and connect other (to which I’d add, without expectation of reciprocity)
Not to become a ‘networking bore’ (to which I’d ad the bit about having 2 ears and 1 mouth)

Thanks for the comment and link to Marketing Donut

]]> By: Mick Dickinson http://jbsh.co.uk/2009/05/06/should-i-pay-or-should-i-go/#comment-79 Mick Dickinson Thu, 04 Jun 2009 09:11:20 +0000 http://www.jbsh.co.uk/?p=485#comment-79 A brand is often described as a 'collection of perceptions' people have of a product, service or organisation - it is what sticks in their minds and helps them make buying decisions. But people don't only have perceptions about products, services and organisations - they also develop a 'collection of perceptions' about the people they meet. A Bristol-based company has published excellent free advice on this right here http://www.marketingdonut.co.uk/marketing/sales/sales-lead-generation/what-s-your-personal-brand- A brand is often described as a ‘collection of perceptions’ people have of a product, service or organisation – it is what sticks in their minds and helps them make buying decisions. But people don’t only have perceptions about products, services and organisations – they also develop a ‘collection of perceptions’ about the people they meet. A Bristol-based company has published excellent free advice on this right here http://www.marketingdonut.co.uk/marketing/sales/sales-lead-generation/what-s-your-personal-brand-

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