Show me the Money – BSSP

Mariano Kamp, July 2008

Mariano Kamp, July 2008

In my earlier post, I revealed some analysis that I’d asked Nigel to undertake and my interpretation of that analysis. Here I offer some thoughts on what actions businesses might take away from this.

The first thing to note is that unless you’re a Bank or car company, Government support for you probably won’t change that dramatically.

For the genuine start up, life is still going to be pretty tough until you can show some revenue. The good news is that there is lots you can do yourself that doesn’t involve lots of cost. Start blogging about your service/industry, join the Twitter conversation, keep an eye on the enterprise networks around you, get out there and meet people. The tools to support good old fashioned networking and business development have never been better or cheaper (and you can’t get cheaper than free).

If there isn’t a suitable enterprise network around you, start one. BEN is a great network around Bristol but tends towards established companies, so I set up an OpenCoffee Club, OpenCoffee is a ready made template that’s free and globally recognised. So long as you’re building an entrepreneur support & growth network and not just pimping your product/service you’ll find folks are generally happy to support you.

For the company that has some revenue, or the promise of imminent revenue there are a couple of interesting options.

The first is the range of grants available for R&D from SWRDA (South West Regional Development Agency). These are to part-fund small and close to market R&D (typically £5k to £50k) with a specific focus on small companies. You identify a project value and SWRDA provides a portion of that, usually between 40% and 60%.

  1. Proof of Market Projects test the commercial potential of an innovative idea for a new technology, lasting no more than 9 months. The output should be a thorough and professional analysis of the scale of the market opportunity. Grants of £5,000 – £20,000 are available to small and medium sized businesses.
  2. Micro Projects are small scale development projects lasting no longer than 12 months. The output should be a simple prototype of a novel or innovative product or process. Aid of £5,000 – £20,000 for all micro businesses covering 45% of eligible costs is available.
  3. Research Projects involve planned research or critical investigation into the feasibility of new products or processes, lasting between 6 and 18 months. The result of the project could be new scientific or technical knowledge that may be commercially exploited. Grants of £20,000 – £100,000 for micro and small businesses covering 60% of eligible costs are available.

There are also Development grants and two Exceptional grant levels >£100k. The development grants are only 35% and the exceptional grants aren’t really aimed at the small business or start-up entrepreneur.

Next up are more general business expansion funding. A couple of days ago SWRDA announced their South West Loans Fund. This is £10m of funding for small businesses that have been refused credit elsewhere. A good slug of that cash comes from Europe (£6.25m) so the focus is on the more deprived parts of the South West (Cornwall & the Isles of Scilly get £5m), but businesses from across the South West are eligible.

All grant applications have to address two very different needs. Yours and the funders. Having written plenty of successful business grants for funding, research or collaboration myself, knowing how to frame your business innovation so that it appeals to public sector funding is more art than science.

Although most of the cash is coming from SWRDA, BSSP means you access it through Business Link who will provide you with Information, Diagnose your needs, and Broker connections to the right bits of SWRDA’s Innovation team.

As I’ve said elsewhere, there is evidence that banks are beginning to open up to good companies under the Enterprise Finance Guarantee. For business growth finance this is probably your best bet, and you’ll have to have tried (and failed) here before you approach SWRDA for a South West Loans Fund application.

Then there are the equity funding options from SWAIN, Catalyst Venture Partners, Eden Ventures, and those are just the main ones in the South West. There are other independent Angel investors and networks in London that are investing.

So as ever, there are quite a few options. I’ve only cover some here, those I feel are most relevant to the small business or start up entrepreneur. The full list of support products is available in a pdf from SWRDA.

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