Launch of Creative Technology Network

Last night was the launch of the CTN here in Bristol at the Watershed. The keynote (which was fully packed out) came from Michael B Johnson from Pixar.

I’m not sure if Michael’s talk will be up on the CTN or Watershed sites as he had been told by Pixar not to allow recording (so this is from memory rather than live notes). The main points that really resonated was the instruction to ‘fail fast’ and iterate quickly towards a great movie. Josh has a great post on the ‘Fail cheap, fail fast, learn & move on‘ approach from a VC perspective. Ewan has a great cross-over post on the approach (or lack thereof) in education. Michael went in to some detail about how they used technology to allow them to creatively generate new plot nuances and stories that could then be refined, whittled, mashed, etc into the final story. Each film gets made twice, once in story and once for ‘real’. The software that Michael and his small team address pain points in the creative process and redistributed the power in intelligent ways. One example allowed the story artists to very quickly sketch directly into a time line to generate roughly edited scenes with their drawings. This got over a pain point (scanning in hand drawn sketch frames so they could be digitally edited) and sensibly redistributed power so that the artists could create a story (which they wanted to do) and the editors got much richer and complete material to refine (which they wanted), and Pixar got to a compelling story much quicker and with less tension between these key people in the process. Win-win-win; everyone’s a winner!

He also talked about the artists in developing story that had four talents;

  1. draws really well
  2. draws really fast
  3. works well with others
  4. always has another idea

There was a load more other great stuff (including footage from Ratatouille, early rushes from the Incredibles, and some interesting voice casting for Buzz Lightyear).
In Q&A someone asked about the divide between creatives and technologists and Michael pointed out that there wasn’t a divide. Great software developers (in his opinion and the general consensus during drinks afterwards) was that great coders can code/develop really well, really fast, are good in a team and always have another idea/option/suggestion. The audience was (from what I could tell) a typically Bristol mix of technology researchers from BBC, HP, Bristol & UWE, independent film & screen, digital media, entrepreneurs and social enterprises. I had a really great chat with Tom Alcott (Social Network Company) about the use of social network mapping to improve internal business operations and also about his partner Katie’s social enterprise Frank Waters.

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